Here’s my thesis: The results in a ballroom competition are driven by buying behaviours similar to customers in a conventional market. I’d also say a ballroom champion is like a ‘market leader’ who has seized the highest market share. Let me develop that idea. Imagine your product like a couple, battling it out on the […]
13 judges surround the massive dance floor. Notepads in hand, they look strict. Mean. Heat after heat, 20 couples on, 20 couples off. Tanned, made-up, hair slicked back. The men in black tail suits, numbers on their backs; the women elegant in sparkly dresses. The judges are in black-tie, with the ladies’ gowns rivaling those […]
Try a sequin shirt or an organza skirt! Sport has long been a strong metaphor for business and, for many years, organisations have looked to sport and sport psychology to enhance performance. I was fascinated hearing the story of hospitals reducing death rates significantly after they benchmarked their ER with Formula 1 pitstop processes. In […]
Dr. Janine-Nicole Desai, founder of Outside Partner and alumna of Alliance MBS discusses her career, and how her education and continued involvement with Alliance MBS has influenced the way she does business today. To read more click here .
The 2016 Cohort of the Marketing Academy has just been announced. If you are a marketer or support marketers in their development and are not familiar with the exceptional programmes run by the Marketing Academy check out http://www.themarketingacademy.org.uk The programmes are highly selective but for those who make it through completely free of charge due […]
I had the pleasure of being asked to review a new book “Management by Permission” – here at the launch event with the author Tony McNulty last week. Fresh and up-to-date, Tony and his colleague Robin Marks capture the wisdom of previous management generations in a practical framework based on four ground rules ready for […]
This is not a political blog. It is not meant to make big socio-critical statements. On the back of current media attention and in my view history defining events, however, I find it impossible to continue this blog ignoring the issue of how to deal with the on-going refugee crisis. Related criticism of and clear […]
As I am preparing to write my first Outside Partner Blog, it is important to clarify that comments are expressing my personal views and are not encouraged by any incentives, neither for books referred to on this site nor any other services, product or events I may mention going forward.
The final quarter of the year is fast approaching and for many it is the key period to secure the annual financial results. Entering this critical phase fully energized is key. Unfortunately and for all sorts of reasons, not all summer holidays allow you to truly recharge the batteries. Luckily, I discovered a place this […]